Product

Identify

Identify your website visitors whilst they are still on your website. Get insight into:

• which businesses are visiting your website
• where they have come from
• what they have looked at on your website
• what has piqued their interest on your website

And, most importantly, get the contact information of the key stakeholders to enable effective engagement.

Segment

Web Insights gives you all of the information you need to segment your website visitors and route them to the right team:

• by stage in your sales funnel
• by behavior on your website
• by what they are interested in
• by any business firmographics
  • turnover
  • industry
  • employee count
  • geography

Segmentation ensures that the most relevant opportunities are delivered to the right people within your business, cutting through any noise and enabling your teams to be highly effective. Even better, segmentation enables your business to give the very best experience for any prospect or customer who visits your website – real-time personalized communications from the most relevant person within the business. You can’t get a better prospect experience than that!

Automate

Automatically route your identified website visitors around your business instantaneously, whilst your customers and prospects are still looking at your website. The powerful automation capabilities of Web Insights enable your business to put the most highly engaged opportunities directly and immediately into the hands of your team, fueling new business opportunities like never before. Web Insights’ high speed automation integrates seamlessly with your existing systems, creating a highly effective lead flow throughout your business.

Engage

Engage with prospects and customers faster than ever before, and give them an exceptional first impression of your business. Web Insights enables real-time communications, right when your website visitors need it most – when they are actively viewing your website. Automatically route the visitor information to the right team or person within the business in real-time, proactively engage and create an instantly positive rapport. 84% of business buyers buy from the first business they engage with, and Web Insights will ensure that is always your business. If now isn’t the right time to speak, automatically enter the visitor into your marketing automation work flows, providing them with additional insight to help with their buying journey – and position your brand as the expert every time.

Results

Analyze the type and volume of leads routed throughout your business, effectively attribute business revenues, and understand where your best leads are coming from to focus your marketing spend where you see the best return. Turbo-charge your opportunity generation and gain a better return from your marketing investments by capitalizing on every lead generated. Web Insights will optimize your business performance and fuel your success.