BI Worldwide - Web Insights
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    Web Insights selected by BI WORLDWIDE to support and drive global expansion plans

    " The team at Web Insights are great, they really took the time to understand our business and talk through options and solutions. No question or task is too big or too small. "

    — Nina Egan, Marketing Manager at BI WORLDWIDE

    The challenge

    BI WORLDWIDE has big and exciting global growth plans! The team at BI WORLDWIDE are experts in their field and have a desire to increase their footprint across an international landscape. As a result, BI WORLDWIDE has fundamentally increased their investment in marketing activities to fuel their expansion plans. As part of this, the team at BI WORLDWIDE were cognizant to the fact that they need to maximize all their marketing investments, ensuring the greatest ROI possible. After careful consideration BI WORLDWIDE selected Web Insights as the perfect partner to help them to do just that.

    The solution

    Web Insights provides BI WORLDWIDE with advanced website visitor identification solutions, enabling BI WORLDWIDE to have visibility of the opportunities being driven to their website from their enhanced marketing activities – enabling BI WORLDWIDE to effectively analyze the performance of each of their marketing tactics, as well identifying business opportunities that they would have otherwise not had visibility of.

    BI WORLDWIDE consulted with the team at Web Insights to understand how identified website visitors can and should be segmented, how the data can be enriched and then how to efficiently route the identified opportunities effectively around their different business divisions.

    The team at BI WORLDWIDE were keen to be able to capitalize on all identified website visitors, and therefore Web Insights worked with BI WORLDWIDE to create website visitor segments based upon:

    • Differing intent and buyer behaviors
    • Industry
    • Company size
    • Stage in the sales pipeline
    • Location

    The Web Insights technical team worked closely with BI WORLDWIDE to build integrated workflows directly into both Salesforce and Pardot – the existing CRM and MA systems used by BI WORLDWIDE. The integrations ensure that the right opportunities are routed to the right teams within BI WORLDWIDE, in real-time, and with all the contact information that they need to start a pro-active sales conversation with highly qualified, whilst also further fueling BI WORLDWIDE’s marketing activities with high intent MQLs.

    Thanks to the advanced integrations, Web Insights works seamlessly in the background for BI WORLDWIDE to deliver high intent opportunities directly into the heart of the organization, enabling the different departments to capitalize on all opportunities whilst working within their existing systems ensuring maximum efficiency.

    " The team at BI WORLDWIDE have been excellent to work with. They have really embraced the concept of website visitor identification, and have really been able to see how, coupled with their growth marketing strategy, identifying their website visitors will really fuel their results. Web Insights has been fully integrated into two of their integral systems; Salesforce and Pardot, which will really give BI WORLDWIDE a completely frictionless experience, enabling their teams to have new opportunities delivered efficiently and effectively, and in real-time. We are really excited to see BI WORLDWIDE continue to expand, and we're excited that Web Insights is able to be part of that success journey in supporting BI WORLDWIDE. "

    Sophie Warren,
    Customer Success Manager at Web Insights

    About BI Worldwide

    BI WORLDWIDE is a multi-award winning, global performance improvement agency, specializing in sales and channel incentive solutions, Employee Engagement programs and Event Management. As a global performance improvement company, BI WORLDWIDE aim to inspire people, whether they are employees, sales or channel partners, and deliver amazing results for all their clients.

    Founded in 1950 by Guy Schoenecker, BI WORLDWIDE has grown into a global agency, with 19 offices throughout Australia, Canada, China, India, LATAM, Singapore, UK and the US. With over 1,500 associates worldwide, BI WORLDWIDE deliver innovative solutions, grounded in the science of behavioral economics, on a global scale.