Automation boosts Portakabin’s ROI by 120%
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    Automation boosts Portakabin’s ROI by 120%

    December 8, 2020 | 2 minutes

    Brought to you by, Rachel Dettmer

    Through a seamless integration between Web Insights and the company’s CRM and marketing automation platform, Portakabin generated 1,100 Marketing Qualified Leads (MQLs) and has seen an ROI of 120% to date.

    Portakabin, founded in 1961, is an innovator in the science of building and provides buildings for hire and sale. The business remains in the ownership of the York-based Shepherd family and now employs more than 1,750 people across ten European countries. 

    Web Insights, a global leader in website visitor automation, empowers marketers to generate hundreds of MQLs, manage the funnel and capture inquiries based on specific attribution models. The solution has given Portakabin the power to gather valuable data intelligence and deliver real-time reporting to stakeholders and divisions.

    It seamlessly integrates with Portakabin’s martech stack and enables regional teams to generate greater conversions from a previously untapped data source.

    Annabel Saunders, Commercial Implementation Manager, Portakabin said:

    “Web Insights delivers customer service excellence, including training, which is tailored and designed around the knowledge and capabilities of stakeholders within our teams.”

    As Portakabin continues to move forward, Web Insights moves along with the company. The strong partnership brings an intuitive, innovative and collaborative approach to harnessing the power of automation, delivering real-time engagement and meeting stakeholder and business objectives.

    Saunders continues:

    “I really can’t recommend Web Insights enough. If you’re looking for a global leader in website visitor automation that automates and integrates with your CRM and martech solutions, then look no further.”

    Web Insights is a highly advanced website visitor automation solution that empowers technology and SaaS marketers to harness the power and potential of their website data. Using intelligent automation algorithms, the solution seamlessly routes website visitor intel across the business and integrates with any CRM system or marketing technology stack for nurture, while simultaneously identifying whether they are a lead, existing customer or lapsed customer.

    The powerful solution integrates with all martech automation and CRM platforms, enabling B2B marketers to shorten sales cycles, create outstanding customer journeys, manage data, set up stakeholder alerts, and capitalize on every lead, every opportunity, and prospect – in real-time.

    Meet the author

    Rachel Dettmer

    Content Marketing Manager

    Rachel has over five years of corporate and award-winning agency experience in marketing and content creation across multiple sectors.