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Webinar: How to make your B2B marketing truly customer-centric 

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketer's thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. 

So, what's the best way for marketers to overcome barriers and then create a customer-centric experience? 

Join our expert panel as they discuss: 

  • Strategic importance
  • Creating a customer-centric experience 
  • Building relationships - from prospects to customers
  • Top tips on customer-centric marketing strategies

Secure your space today and ask our panel any questions you have!

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Web Insights is trusted by some of the world's biggest brands.

Web Insights is a highly-advanced Website Visitor Automation solution, which identifies your website visitors in real-time – and using intelligent automation algorithms, seamlessly routes the data straight in to your CRM system or marketing automation technology for nurture.

It generates enriched firmographics by recognizing the visitors' industry, turnover and location. And if you prefer, it will even show you a list of senior contacts at the organization to reach out to instead.

The tool integrates with martech automation solutions, including HubSpot, Pardot, Marketo, and more. And CRM systems including Salesforce, Sugar and Dynamics.

It allows businesses to shorten the sales cycle, manage data and cleverly re-route leads, opportunities, prospects to the correct stakeholder across your business.

Register for the webinar and request your Web Insights demonstration

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Due to the increasing need to become customer-centric – account-based marketing (ABM) has become a priority for businesses. But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results? 

Join our expert panel as they discuss: 

  • The power of segmentation and personalization for ABM
  • Sales and marketing alignment
  • Customer obsession and building strong relationships
  • Tips for executing a strong and successful ABM strategy

Secure your space today and ask our panel any questions you have!


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