We engage with prospects and clients faster than ever before
" By using Web Insights, the sales team can engage with their prospects and existing accounts visiting the website faster than ever before. And with 84% of B2B buyers purchasing from the first business they engage with, this has a very positive impact on the bottom line. "
— Eric Bendelow, People Operations
Working with us
The goal at Fluid Branding is to generate more sales revenue and create personalized, relevant experiences across each Use Case. The company achieved this through the use of Web Insights. In just 8 months as a customer, Fluid Branding has realized ROI and are focused on continuing to grow their market share.
The challenge
The promotional products industry is a competitive one, with the Advertising Specialty Institute (ASI) predicting continuous growth from large players that provide a fast, painless, accessible solution for clients online. To remain competitive and retain an impressive client list which includes American Airlines, Google and Sky — Fluid Branding needed a solution that enabled them to capitalize on all traffic visiting its website; not just those that make contact.
The solution
Fluid Branding uses Web Insights to create bespoke workflows for each of its Use Cases, focusing predominantly on new and repeat business opportunities. The company's sales and account management team of over 60 people receive real-time data notifications when prospects and existing customers visit the website but don’t inquire. Not only do they react quickly to the intelligent data gathered from Web Insights, they also personalize these interactions, ensuring they are always relevant; and with the right person.
" Web Insights is a great tool for Fluid Branding, capturing excellent data into how our current and future clients interact with our website. We have received a first-class service from our account manager in regards to employee training and data management. "
— Eric Bendelow, People Operations
About Fluid Branding
The company's mission is to deliver exceptional customer experiences, driven by innovation, education, relevance and quality. Fluid Branding wants its merchandise to be more than just give-aways; aiming to make a lasting, meaningful impression for the brands it works with in an environmentally responsible way.