B2B forex marketing and website visitor automation - Web Insights
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    B2B forex marketing and website visitor automation

    May 11, 2021 | 4 minutes

    Brought to you by, Rachel Dettmer

    Foreign Exchange

    In the ever-competitive world of Foreign Exchange (Forex), cutting through the noise is crucial.

    Enterprise Forex organizations have the power and potential to convert high-traffic websites into a hub of revenue opportunities. And, to build a robust, tech-focused sales strategy that converts those leads further down the pipeline. Let’s ensure your team of traders has the skills, tools and tactics needed to secure sales. And, your marketing experts can overcome barriers for maximum opportunity generation.

    B2B Marketing in Forex

    Forex marketing certainly has its challenges. Digital ads are expensive. The sector has been slow to embrace marketing automation. And, Leap Rate found that Forex is seven times more likely to rely on affiliates than other industries.

    As tech advances and the competition gets stronger, it’s time for Forex marketing leaders to discover new ways to stand out. 

    High costs and tight restrictions: overcoming the digital advertising barrier

    In a recent Forbes article, Dr. Augustine Fou discussed what happened when a number businesses alike turned off their digital advertising. According to Fou, there were no changes to the bottom line. While the number of clicks, impressions, and website visitors plummeted, conversion-rates and sales stayed exactly the same. Similarly, his research found that while advertising reach is high, the quality and content of the sites were often not up to scratch.

    Due to our industry pivot to a digital strategy, it has never been more important to assess where you’re seeing ROI. Especially since digital advertising is already expensive and restricted for Forex businesses.

    We’ve proven we can be agile: so let’s pivot to what works, and stop investing budget in tactics that don’t. See this as an opportunity to make smarter spending decisions and conduct experiments to see what works for you.

    Consider the following when it comes to making digital ad decisions:

    • Number of leads generated
    • Marketing Qualified Leads (MQLs) to sales-ready opportunities
    • Sales-ready opportunities to customers
    • Cost Per Lead (CPL)
    • Customer Acquisition Cost (CAC)

    5 signs you should have already adopted automation (and why it’s not too late)

    1. You’re seeing high quantities of traffic from your marketing efforts, but struggling to generate actionable leads.
    2. Your team is spending hordes of time qualifying leads, segmenting and enriching data, and entering information into your CRM system. 
    3. Manual intervention leaves your team feeling fatigued and leads to human error. 
    4. Hot leads aren’t converting into revenue further down the pipeline 
    5. Your sales, marketing and customer experience teams are misaligned 

    The right automation technology benefits your business as a whole. It should slot effectively into your existing tech stack to speed up processes, align teams, and ultimately, drive results. 

    How to close the conversion chasm with real-time engagement and website data

    “The only way to consistently grow in B2B is to be better than very good.” – Seth Godin

    Did you know as many as 84% of buyers purchase from the first business they engage with? For Forex businesses with lots of competitors, this is crucial insight. Be honest. How long does it currently take your team to respond to a lead?

    According to Drift, only 7% achieve an average lead response time of five minutes or less. At the top of the funnel, your potential buyers are conducting research. And lots of it. You’re one of hundreds, thousands even, of potential vendors.

    As many as 96% of first-time website visitors aren’t there to make a purchase, according to Marketo. So, if they do make an inquiry, you need to respond immediately and accurately before they leave your site.

    If they don’t make an inquiry, you need to be able to identify who they are.

    Web Insights cuts out the noise to deliver insight to B2B Forex organizations, precisely where and when it’s required. Our high-end software solution is a world-class business growth enabler, assisting brands to become more efficient and effective. Capitalize on every website opportunity, in real-time.

    The technology instantly recognizes website visitors and automatically routes them to the relevant person within your business. It’s the ultimate solution for Forex leaders looking to optimize lead generation, embrace automation, and do so without disrupting busy, high-performing enterprise teams. Automated, intelligent lead generation, immediate website visitor insight and seamless integration — every time.

    Meet the author

    Rachel Dettmer

    Content Marketing Manager

    Rachel has over seven years of corporate and award-winning agency experience in marketing and content creation across multiple sectors.