The value of automation: elevating B2B success
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    The value of automation: elevating B2B success

    June 25, 2020 | 3 minutes

    Brought to you by, Lilah Waite

    Instead of asking yourself if you need optimization — you should be identifying ways to use optimization to yield the most impactful B2B results. At Web Insights, we’re passionate about empowering B2B sales and marketing teams to drive success through high-value, intelligent automation — quickly and efficiently. Let’s examine some key business areas that can be influenced by leading automation solutions.

    Scale your business without increasing resources  

    Growing your business so it increases revenue, organization size, customer base and team members is a clear indication of success. But, to grow means to expand your resources — and that usually means upping your outgoings, too. Ideally, businesses should be identifying ways to scale their organization — which means rapidly accelerating revenue, while overheads and outgoings remain largely the same. Automation technology is fundamental in scaling growth. A study by Unit 4 identified that office workers globally spend almost 70 days per year on administrative tasks — equating to $5 trillion in annual costs. By automating mundane, time-consuming, repetitive or complex processes, your existing team members will have more time and headspace to invest in important, bigger picture projects — removing the need for increased headcount and expenses.

    Enhance your customer experience

    Customer experience expectations are sky high — in fact, 84% of customers say it’s just as important as the product or service itself. With so many technologies available to amplify the service you provide, this is no surprise. You need to have the best tools, tactics and solutions in place to ensure the highest calibre of experiences is delivered to every customer, prospect, lead and even website visitor. From on-site chatbots and automated email marketing campaigns that provide relevant content based on data, to real-time website personalization and automated CRO for an instantly more user-friendly website journey — each and every aspect of your buyer’s journey can be enhanced with automation.

    Streamline processes and achieve strategic alignment

    The journey your customer goes on is unique to them — yet, it will likely span multiple team members, several departments, and even various offices. With this in mind, an entirely coordinated process needs to be in place to ensure buyers don’t experience any fragmentation, misalignment, or confusion. Remember, businesses with tightly aligned sales and marketing departments see 36% higher customer retention and 38% higher sales win rates. Automation enables B2B organizations to streamline teams, processes, plans and communications, helping deliver their promise of a strategy built on customer-centricity and immediacy. With alignment across your entire business, your team has the power to be personal, be present and achieve extraordinary results.

    Make your website work smarter

    With intelligent automation working seamlessly in the background, you’ll be quickly on your way to achieving amplified results, a richer return on marketing investments, and a better on-site experience for your buyers. B2B websites offer so much potential — to capture attention at the top of the funnel; to deliver relevant, educational content to visitors on arrival, boosting engagement and bettering customer relationships, and to provide a wealth of valuable visitor and behavioral data to operators for the most accurate, informed decision-making. It’s all there — sitting comfortably within your existing site. All you need are the right set of tools to access it.

    Web Insights cuts out the noise to deliver critical insight to B2B organizations, precisely where and when it’s required. Our premium software solution is a world-class business growth enabler, assisting brands to become more efficient and effective, capitalising on every website opportunity in real-time. Automated, intelligent lead generation, immediate website visitor insight and seamless integration — everytime.

    Meet the author

    Lilah Waite

    Group Chief Marketing Officer

    Lilah is a B2B SaaS CMO with more than eighteen years experience in the industry, passionate about all things data-driven marketing, customer-obsession and automation. She's a proud mum to a baby girl and two dogs.