To thrive in the fast-paced, highly-competitive tech and SaaS market, you need to always be a step ahead of your buyers. From engaging with website visitors in real-time and reaching out before your competitors do, to harnessing the power of new and innovative technology, it’s time to move into the fast lane before it’s too late.
Insight-driven marketing: the benefits
“Stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, CO-Founder and CMO of Sendle
According to The CMO Survey, as of February 2019, the use of analytics in marketing reached its highest point in six years. This makes sense when we learn that data-driven marketing increases ROI; with campaigns that leverage data-driven personalization reporting 5-8x ROI for their campaign spend, according to Invespcro. Your business, your website, and your marketing technology stack is packed-full of intelligent data and valuable insight, ready to inform you of top performing campaigns and content, your ideal customers, buyer behavior and so much more. All you need to do is decide to unlock this data — and leverage it to deliver marketing success.
The need for personalization at scale
“To me, the future is personalization.” – Marissa Mayer, businesswoman and investor
As many as 61% of people expect brands to tailor experiences based on their preferences, according to Google and Greenberg. And, Econsultancy and Google found that 90% of leading marketers say personalization contributes to business profitability. So, it is in your best interest to deliver personalized experiences to your website visitors, your leads-in-play, and your existing customers to ensure maximum success. Use technology to segment your audience into groups that share similarities based on their industries, locations, buyer behavior and more — and use enriched data, analytics and first-hand research to design content and experiences with your audience in mind.
The power of immediacy
“One customer taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn, entrepreneur, speaker and author
According to Inside Sales, 30-50% of sales go to the vendor that responds first. So, what are you waiting for? B2B buyers have more options than ever before; each company with its own unique selling points, advantages and benefits. By implementing a culture of real-time communication throughout your business — using intelligent automation technology and enriched data — you’ll benefit from getting in front of buyers first and in turn, increasing their chances of converting to a customer. With the help of the right technology, your sales team, customer service representatives and marketing department can engage instantly with new website visitors, existing customers, and pipeline opportunities.
Owning the market with advanced tech
“Technology is best when it brings people together.” – Matt Mullenweg, entrepreneur
The technology revolution is no longer a distant challenge; it is happening right now, all around us. Digital transformation was already on the horizon, but with the rise of remote working and increased demand for online purchasing in 2020, marketers have had to pivot to an entirely digital strategy, relying on the most advanced software and solutions to compete in a saturated market. From augmented and virtual reality to intelligent automation, and digital outsourcing to the avalanche of online data available to you; it’s time to leverage new technology to streamline processes, skyrocket results and stay constantly connected to potential buyers.
Web Insights is website visitor automation software, empowering tech and SaaS marketers to harness the power and potential of their websites. The solution identifies your website visitors, creates enriched contact and firmographic data, and delivers opportunities automatically to the most relevant team member in real-time. Segment data with ease; integrate seamlessly with your existing mar-tech stack or CRM for enhanced results. Route leads and opportunities to the right stakeholder or add to workflows for instant communication or nurture, and turn website visitors at every stage of the funnel into leads, and ultimately business success.
Close more business than ever before, and drive business success with Web Insights.
Meet the author
Rachel Dettmer
Content Marketing Manager
Rachel has over seven years of corporate and award-winning agency experience in marketing and content creation across multiple sectors.