The best B2B marketing tools for your tech stack - Web Insights
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    The best B2B marketing tools for your tech stack

    March 19, 2021 | 7 minutes

    Brought to you by, Sian Cooper

    As technological innovation continues at an incredible pace and with so many software services on the market, it can be difficult to know what to include in your tech stack.

    We’ve collated some of our favourite products and services to help your business achieve optimum efficiency.

    ABM

    Cognism Logo

    Cognism boosts your ABM strategy with fresh and accurate B2B data. Build personas of decision-makers in your target accounts and distribute your content with Cognism’s email automation solution.

    ANALYTICS

    Google Analytics

    Google Analytics gives companies rich insights about their websites, audiences and digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.

    Adobe Analytics

    Adobe Analytics enables businesses to move from insights to action in real time by uniquely integrating the audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds.

    Mixpanel Logo

    Mixpanel helps companies measure what matters and make decisions fast. Using self-serve product analytics solutions, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices.

    CRM

    Sales Force Logo

    Salesforce helps businesses of all sizes accelerate sales, automate tasks and make smarter decisions so you can grow your business faster. It gives all departments a single, shared view of every customer.

    Hubspot Logo

    HubSpot Sales Hub includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. You can get richer insights, warmer leads, and aligned enablement materials to help teams operate at max efficiency.

    Zoho logo

    Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types – build lasting customer relationships and maximize team productivity.

    DESIGN

    Canva logo

    Canva empowers users to create social media graphics, presentations, posters and other visual content – featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients.

    LucidPress

    Lucidpress is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own.

    Adobe Indesign logo

    Adobe InDesign is a versatile desktop publishing application that gives you pixel- perfect control over design and typography.

    DIGITAL ADVERTISING

    Optmyzr Logo

    Optmyzr is a PPC optimization platform for search marketing consultants, agencies, and in-house teams. Optmyzr gives search marketers the ability to quickly execute strategies for accounts of any size, diversity, or complexity.

    G2 logo

    G2 helps businesses discover, buy, and manage the technology they need to reach their potential. Based on authentic reviews so businesses can buy technology in much the same way that consumers buy based on peer reviews.

    Google Ads Logo

    Google Ads helps you boost website traffic and sales, easily manage your campaigns and budget.

    EMAIL MARKETING

    Mail Chimp Logo

    Mailchimp provides AI-powered, user-friendly tools anyone can use to be successful. You can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, and facilitate reporting and analytics.

    Campaign Monitor

    Campaign Monitor is an email marketing tool that enables marketers to send personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions.

    Twilio SendGrid

    Twilio SendGrid makes it simple and stress-free to communicate with your customers. Their technology and expertise helps senders save time, scale their business, and succeed in an ever-changing email landscape.

    MARKETING AUTOMATION

    ActiveCampaign

    ActiveCampaign gives businesses access to pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.

    Marketo Engage

    Marketo Engage helps marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

    Autopilot Logo

    Autopilot is marketing automation software made visual. They help capture and convert new leads, connect with customers, and create loyal repeat buyers. By centralizing your data, you can create a personalized experience based on interests and behavior.

    PRODUCTIVITY & COMMUNICATION

    Slack

    Slack connects you with the people and tools you work with everyday. You get real-time messaging through calls and chat, a searchable record of all your files and conversations, and integrations with a growing number of handy bots and apps.

    Zoom

    Zoom brings teams together in a frictionless and secure video environment, with an easy, reliable, and innovative video-first unified communications platform.

    WeTransfer logo

    WeTransfer is an online file-transferring platform, where you are able to send files and folders with no hassle, stress, and no charge.

    PROJECT MANAGEMENT

    Trello Logo

    Trello is a visual collaboration tool that creates a shared perspective for your team on any project in a fun, flexible, and rewarding way.

    Todoist logo

    Todoist helps you regain clarity and calmness by getting tasks out of your head and into Todoist, no matter where you are or what device you use.

    Coschedule Logo

    CoSchedule is a cross-functional marketing calendar that gives you global visibility of every project. CoSchedule’s Marketing Calendar helps you see everything with your source of truth.

    SOCIAL MEDIA

    Semrush Logo

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels.

    Oktopost logo

    Oktopost is architected for B2B enterprises B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.

    Hootsuite Logo

    Hootsuite powers social media for brands and organizations around the world. Hootsuite’s social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

    VIDEO AND WEBINAR

    Vidyard Logo

    Vidyard helps marketing and sales teams generate more leads, close more deals, and prove the impact of video. It provides an all-in-one solution for video creation, hosting, management, and sharing.

    GotoWebinar logo

    GoToWebinar puts the fun back into webinars with reliable technology that’s super simple to use – whether you use it webinars for marketing, training, or corporate.

    ON24 Logo

    ON24 makes it easy to create, scale and personalize engaging experiences that drive measurable business growth, and provide a system of engagement for audiences to choose and accelerate their own journeys.

    WEBSITE VISITOR AUTOMATION

    Web Insights Logo

    Web Insights empowers your business to grow, their intelligent solution plugs directly into your existing systems, facilitating the automated routing of your website visitor information throughout your business, enabling you to capitalize on highly valuable opportunities, at the time that they are most engaged.

    WEBSITE PERSONALIZATION

    Webeo Logo

    Webeo is the world’s leading B2B website personalization solution. It leverages the largest matched IP database in the world to personalize your website to your audience sectors without even knowing who the visitor is, so you get that ‘competitive edge’ from the very first interaction, and at every stage of the pipeline.

    Web Insights is a highly intelligent website visitor automation solution. The software empowers technology and SaaS marketers to boost MQLs and SQLs through super-smart automation and integration capabilities.

    It seamlessly integrates with your existing mar-tech stack or CRM; you can even route leads and opportunities directly to a stakeholder across your business. It allows you to add contacts to workflows for instant communication or nurture. And turn website visitors into leads at every stage of the funnel for ultimate business success.

    Generate MQLs and SQLs, engage in real-time, close more business than ever before, and accelerate business success with Web Insights.

    Meet the author

    Sian Cooper

    Copywriter

    Sian has a background in marketing, PR, social media and content creation that spans five years. She studied English at university, is a lover of words, cats, music, and tutors children in her spare time.