As technological innovation continues at an incredible pace and with so many software services on the market, it can be difficult to know what to include in your tech stack.
We’ve collated some of our favourite products and services to help your business achieve optimum efficiency.
Cognism boosts your ABM strategy with fresh and accurate B2B data. Build personas of decision-makers in your target accounts and distribute your content with Cognism’s email automation solution.
Google Analytics gives companies rich insights about their websites, audiences and digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.
Adobe Analytics enables businesses to move from insights to action in real time by uniquely integrating the audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds.
Mixpanel helps companies measure what matters and make decisions fast. Using self-serve product analytics solutions, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices.
Salesforce helps businesses of all sizes accelerate sales, automate tasks and make smarter decisions so you can grow your business faster. It gives all departments a single, shared view of every customer.
HubSpot Sales Hub includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. You can get richer insights, warmer leads, and aligned enablement materials to help teams operate at max efficiency.
Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types – build lasting customer relationships and maximize team productivity.
Canva empowers users to create social media graphics, presentations, posters and other visual content – featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients.
Lucidpress is a design & brand templating platform that empowers non-designers in your company to create and distribute marketing collateral all on their own.
Optmyzr is a PPC optimization platform for search marketing consultants, agencies, and in-house teams. Optmyzr gives search marketers the ability to quickly execute strategies for accounts of any size, diversity, or complexity.
G2 helps businesses discover, buy, and manage the technology they need to reach their potential. Based on authentic reviews so businesses can buy technology in much the same way that consumers buy based on peer reviews.
Mailchimp provides AI-powered, user-friendly tools anyone can use to be successful. You can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, and facilitate reporting and analytics.
Campaign Monitor is an email marketing tool that enables marketers to send personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions.
Twilio SendGrid makes it simple and stress-free to communicate with your customers. Their technology and expertise helps senders save time, scale their business, and succeed in an ever-changing email landscape.
ActiveCampaign gives businesses access to pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.
Marketo Engage helps marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.
Autopilot is marketing automation software made visual. They help capture and convert new leads, connect with customers, and create loyal repeat buyers. By centralizing your data, you can create a personalized experience based on interests and behavior.
PRODUCTIVITY & COMMUNICATION
Slack connects you with the people and tools you work with everyday. You get real-time messaging through calls and chat, a searchable record of all your files and conversations, and integrations with a growing number of handy bots and apps.
Zoom brings teams together in a frictionless and secure video environment, with an easy, reliable, and innovative video-first unified communications platform.
Trello is a visual collaboration tool that creates a shared perspective for your team on any project in a fun, flexible, and rewarding way.
Todoist helps you regain clarity and calmness by getting tasks out of your head and into Todoist, no matter where you are or what device you use.
Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels.
Oktopost is architected for B2B enterprises B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.
Hootsuite powers social media for brands and organizations around the world. Hootsuite’s social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.
VIDEO AND WEBINAR
Vidyard helps marketing and sales teams generate more leads, close more deals, and prove the impact of video. It provides an all-in-one solution for video creation, hosting, management, and sharing.
GoToWebinar puts the fun back into webinars with reliable technology that’s super simple to use – whether you use it webinars for marketing, training, or corporate.
ON24 makes it easy to create, scale and personalize engaging experiences that drive measurable business growth, and provide a system of engagement for audiences to choose and accelerate their own journeys.
WEBSITE VISITOR AUTOMATION
Web Insights empowers your business to grow, their intelligent solution plugs directly into your existing systems, facilitating the automated routing of your website visitor information throughout your business, enabling you to capitalize on highly valuable opportunities, at the time that they are most engaged.
Webeo is the world’s leading B2B website personalization solution. It leverages the largest matched IP database in the world to personalize your website to your audience sectors without even knowing who the visitor is, so you get that ‘competitive edge’ from the very first interaction, and at every stage of the pipeline.
Web Insights is a highly intelligent website visitor automation solution. The software empowers technology and SaaS marketers to boost MQLs and SQLs through super-smart automation and integration capabilities.
It seamlessly integrates with your existing mar-tech stack or CRM; you can even route leads and opportunities directly to a stakeholder across your business. It allows you to add contacts to workflows for instant communication or nurture. And turn website visitors into leads at every stage of the funnel for ultimate business success.
Generate MQLs and SQLs, engage in real-time, close more business than ever before, and accelerate business success with Web Insights.