Web Insights eliminates guesswork for Bito - Web Insights
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    Web Insights eliminates guesswork for Bito

    January 22, 2021 | 2 minutes

    Brought to you by, Sian Cooper

    BITO Storage Systems, founded in 1845, is a provider of storage and picking solutions. As one of the few single service providers in their field, the company supplies shelving, containers, picking and transportation systems for all industries. It is an international company, with more than 70,000 customers, and is one of Europe’s market leaders.

    “Web Insights lets us tailor email communication and share information with customers and new leads based on their search activity on our site, removing any guesswork when planning future campaigns.”

    — Duncan Grime, Marketing Manager at BITO

    Since implementing the Web Insights solution, BITO UK and BITO Group’s experience has been positive. The team can now easily review website visitor data comfortably as part of their daily routine; as well as being able to analyze campaign results and improve e-commerce activity.

    The company uses the Web Insights solution to better understand what works when it comes to the website and wider marketing. The software enables the team to tailor email communication and share information with customers and new leads based on their search activity on the site, removing any guesswork when planning future campaigns.

    “Reviewing our website visitor data now sits comfortably as part of our daily routine; and allows us to analyze campaign results and improve e-commerce activity.”

    — Duncan Grime, Marketing Manager at BITO

    Web Insights is a highly advanced website visitor automation solution that empowers technology and SaaS marketers to harness the power and potential of their website data. Using intelligent automation algorithms, the solution seamlessly routes website visitor intel across the business and integrates with any CRM system or marketing technology stack for nurture, while simultaneously identifying whether they are a lead, existing customer or lapsed customer.

    The powerful solution integrates with all martech automation and CRM platforms, enabling B2B marketers to shorten sales cycles, create outstanding customer journeys, manage data, set up stakeholder alerts, and capitalize on every lead, every opportunity, and prospect – in real-time.

    Meet the author

    Sian Cooper

    Copywriter

    Sian has a background in marketing, PR, social media and content creation that spans five years. She studied English at university, is a lover of words, cats, music, and tutors children in her spare time.