What is website visitor automation and why is it essential for B2B?
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    What is website visitor automation and why is it essential for B2B?

    June 29, 2020 | 3 minutes

    Brought to you by, Martin Boyle

    Real-time traffic identification. Total website data visibility. Actionable insight. Automatic lead generation and routing. Wouldn’t it be transformative if your B2B organization could get hold of this vital data and benefit from the advantages instantly? Well, these are just a few of the ways intelligent website visitor automation software helps businesses thrive. But, what exactly is it? And, why is it an essential addition to an innovative B2B technology stack?

    An introduction to website visitor automation

    Even the world’s best business strategy won’t close sales or secure revenue every time. But, that doesn’t mean your teams should miss out on engaged opportunities that have the potential to convert into high-value customers. What if there was a way to ensure your sales and marketing team had full visibility of every opportunity landing on your website in real-time? That’s where website visitor automation comes in — identifying business website visitors on arrival to your site, instantly providing the most relevant team members with high-value website visitor data, and giving your team the chance to capitalize on each and every visitor.

    Web Insights, for example, uses advanced, reliable reverse IP tracking technology and its own proprietary database to provide customers with the name of the visiting business, how they got there, what they looked at, the on-site content that peaked their interest, and vital stakeholder contact information. This highly valuable insight paired with the power of instant visitor connections arms B2B organizations with the tools, data and competitive advantage they need to generate new business. Whether you’re an organization looking to grow your lead pool, obtain world-class data to fuel campaigns and decisions, or aiming to create a quick, seamlessly integrated lead to customer journey — website visitor automation is pivotal. Visitor identification and automatic lead routing for B2B So, what should you be using website visitor automation for, exactly? The solution provides critical support for your marketing, sales and customer success functions, as well as acting as an additional data source, analytics tool and optimization technology.

    ● Analyze the type and volume of leads landing on your site to help you make informed marketing decisions and ensure you’re targeting the most relevant sectors.

    ● Achieve stronger ROI by transforming every website visitor into a lead, clearly identify your most successful referrer channels and accurately attribute revenue — a top objective for as many as 44% of data-driven marketers.

    ● Engage with prospects instantly. Following up with a website lead within five minutes of their inquiry makes you nine times more likely to engage with them — this drops to seven times more likely if you follow-up in under an hour.

    ● Automatically move prospects that aren’t ready to convert to customers into your marketing automation workflow for effective lead nurturing and management.

    ● Place high-intent opportunities directly into the hands of your team, automatically routing leads to the most relevant person to create a seamless lead flow.

    ● Use vital visitor insight to segment your audience for personalized content creation and an enhanced prospect experience — an approach adopted by more than 90% of marketing and advertising professionals.

    With intelligent website visitor automation technology empowering your marketing and sales team to achieve more, they’ll benefit from the most impressive results.

    Web Insights cuts out the noise to deliver critical insight to B2B organizations, precisely where and when it’s required. Our premium software solution is a world-class business growth enabler, assisting brands to become more efficient and effective, capitalising on every website opportunity in real-time. Automated, intelligent lead generation, immediate website visitor insight and seamless integration — everytime.

    Meet the author

    Martin Boyle

    Marketing Director

    Martin has over fifteen years of experience in all aspects of marketing. He’s passionate about finding creative solutions to marketing challenges and leading teams to success. He’s a huge music and sports fan and loves spending time with his family and friends.