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    Automation, through super smart integrations

    March 3, 2021 | 4 minutes

    Brought to you by, Sian Cooper

    According to Business Insider, the global marketing automation market is estimated to reach $6.4 billion by 2024. And, Demand Gen Report states that as many as 75% of marketers are currently using at least one type of marketing automation. When we consider the rapid growth in demand for automation software, marketing tech and sales enablement solutions over the past year, this should come as no surprise to you. We are in the midst of a digital revolution: with automation and intelligent integration at the center of it. But, what exactly does this mean for B2B organizations?

    Automation to revolutionize marketing

    “To achieve a high ROI with positive results, businesses need to align their team and strategies with technology.” – Business Insider

    Automation is the process of increasing efficiency, optimizing results and streamlining processes. In fact, it’s technology or solution that eliminates the need for manual intervention  or improves complex processes — and in turn saves time, speeds things up, reduces costs, increases accuracy and much more. For marketers, this ensures effectiveness when it comes to spending, campaign success, generating, nurturing and converting leads, and refining strategies. For Enterprise organizations, dealing with large teams, high levels of traffic, multiple campaigns and hordes of data, automation isn’t a ‘nice to have’ — it’s an essential part of your strategy for success, whether that focuses on enhancing customer experience, growing revenue, or increasing conversions.

    Data synchronization

    “Time and money investment in data synchronization will triple.” – Darrell Alfonso, Global Marketing Operations Manager, Amazon Web Services

    Data has the potential to transform your business — eliminating the need for one-size-fits-all marketing and instead, delivering bespoke experiences to every prospect and customer. It’s what keeps your customers invested; it’s what enables you to contact new opportunities, and it’s what helps you identify which industries are interested in your products, and where best to invest your efforts. It’s time to remove data silos, and instead, prioritize consistency across platforms, teams, locations and more.

    Data synchronization will streamline data from multiple devices, while automatically updating it and ensuring that all records are always consistent. No duplicate, low-quality or outdated data — only the most accurate, valuable and beneficial information.

    Intelligent two-way integration

    “Smart marketers know that it’s all about customer data, and how they are using products or services.” – Jep Castelein, Leading Independent Martech Technical Architect and consultant

    Enter two-way integration: the most effective way to deliver data to the right person, in the right place, at the right time — with no need for manual intervention. 

    One-way integration enables a new opportunity to be identified, and a new lead to be created in your CRM. Your team will then go to that CRM to manage leads. This is really valuable — but it still relies on repetitive, administrative tasks like sorting through leads and manually segmenting data. For large-scale Enterprise organizations, this simply isn’t feasible.

    Two-way integration, however, eliminates the need for manual processes at large.

    Web Insights, for example, looks up the business that visits your website and automatically identifies where that visitor is in your pipeline; whether they’re a first-time visitor or an existing customer will impact where that information needs to go. This way, the opportunity can be sent to the most relevant person or place — whether that’s your CRM, marketing automation system, or directly to a member of your team.

    To effectively synchronize data and revolutionize marketing results, two-way integration is the Utopia.

    Web Insights cuts out the noise to deliver insight to B2B organizations, precisely where and when it’s required. Our high-end software solution is a world-class business growth enabler, assisting brands to become more efficient and effective, capitalizing on every website opportunity in real-time.

    The technology instantly recognizes website visitors and automatically routes them to the relevant person within your business — the ultimate solution for marketers looking to optimize lead generation, embrace automation, and do so without disrupting busy, high-performing enterprise teams. Automated, intelligent lead generation, immediate website visitor insight and seamless integration — every time.

    Meet the author

    Sian Cooper

    Copywriter

    Sian has a background in marketing, PR, social media and content creation that spans five years. She studied English at university, is a lover of words, cats, music, and tutors children in her spare time.